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What is webcasting?

Webcasting has seen a huge rise in popularity lately. But what is webcasting, and how does it differ from other similar formats?

The best description is that a webcast is essentially broadcasting, but fully over the internet instead of TV or radio. Don’t mistake webcasting to webinars, even as they are very similar- webcast is a broadcast of existing physical events, whereas a webinar is an interactive online presentation.

The most common environment for webcasting is to host an event, a seminar, or a meeting. Webcasting ensures that your participants won’t miss your event even if they couldn’t be present. This is also a great tool for your budget, since organizing physical events could cost your company a good amount of money. Whether it’s a training session, seminar, or some other customer event, there are a lot of expenses to cut from.

The good thing for webcasts is that since the pandemic, the number of virtual events and level of attendance has grown dramatically. Video calls are now standard, and there’s been a tremendous change in the way we think about virtual variations overall.

We’re slowly getting back to having physical events, but having the option of attending at a distance will still be relevant. If you’re interested in taking advantage of virtual event variations for your business, webcasting is a great format to look into.

Organizing a webcast

Webcasting is a flexible format, and the technical aspects of capturing your event depend on your preferences and budget. Would you like to have multiple camera angles? Live or maybe on-demand? Perhaps capture the webcast for further editing and publishing, for example in the form of a highlight reel?

The production value is up to you. Either you can host it all by yourself or outsource the production to a service provider, which allows you to focus entirely on the content without worrying about the technical aspects. If you desire to produce high-quality content for your audience, outsourcing might be a good idea unless your company has great resources for DIY- production and you’re willing to go the distance.

To host a webcast DIY- style, you’ll need at least the following;

  • Cameras for recording (even just a webcam could do for smaller occasions). Remember to check the angles!
  • A platform to release it, whether it is live or recorded (or both)
  • Good internet connection (if you plan on streaming it live)

Streaming your webcast live allows for a more interactive experience with your audience, but usually leads to more complicated technical arrangements. If you desire higher standards for the production value, there are some dedicated software available for webcasting.

Some examples for a webcast

Here are some ideas on how you can apply webcasting to your business’s practices.

1. Internal communication, such as training sessions and other HR activities

2. Hosting meetings virtually (for example between project teams and investors)

3. Hosting online conferences

4. Marketing purposes, such as virtual events to support brand awareness and lead generation

5. Education (university lectures and events)

6. A live product launch

These are only just to mention a few. Imagine all the possibilities suitable for your own use!

If you’re interested in hosting a webcast of your own, Media Tailor could be of service to you. Contact us for more information on how we could support your needs with our expertise.

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