Media PocketMedia Pocket

Video has the power to tell a story!

Storytelling is a very effective way to influence in the digital world. An interesting story won’t make your audience leave.

A convincing and relatable story is something that your audience can easily internalize – a good story is something they want to believe.

How to survive in the competition when everyone is offering more and more entertaining content?

Producing premium, interesting and engaging content is not easy. It is however possible when a company chooses good partners to support their storytelling. In addition the company must design a clear strategy on how to utilize their videos and other content.

It is preferred that companies create a process for their media asset management and publishing and require that their production partners also follow these processes. The content has more value when it is properly stored and the publishing strategy makes the best of the creative process.

Want to know how we have solved this challenge?

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Patrik Björkenheim