The Pareto principle works in media asset management as well

The Pareto Principle – or the theory behind the idea that roughly 80 % of effects come from 20 % of causes. What does mean really? It means that in…

The Pareto Principle – or the theory behind the idea that roughly 80 % of effects come from 20 % of causes.

What does mean really? It means that in our work, 20 % of all tasks and efforts really cause the majority of results. OR – 20 % of issues cause 80 % of real problems.

We conducted a study with Funnel recently (for which we will release an overview and several short posts as well).

The results were REALLY interesting and some took even us by surprise, even though we have heard a lot of stories from our clients.

In short, 36 companies were interviewed and about 70 % of all participants said that their current situation was not optimal – far from it. Participants included people from all organisation levels. So this is a real issue.

The current tools (Dropbox, Google Drive, email, WeTransfer, YouTube, etc.) are all great as such. The problem arises when you try to make them work for all sorts of purposes. Collaboration, publishing, project management, archiving, management…the mentioned tools were not designed to handle all these tasks.

And in a way this challenge is new. The need to manage media assets on an organisational level has taken many companies by surprise, as we are consuming more and more media each day. Communication is becoming increasingly important in business.

It is not marketing companies anymore who need a tool to solve these challenges. This is why Media Pocket is for anyone who wants an easy, effective and secure solution for this.

Stay tuned for more. And if you have not tried Media Pocket yet, get in touch with us and we will set you up!

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