Metadata matters in news business!

Based on DPP’s (2022) research, news companies are organizing to enable editorial staff to engage in the money-making side of the business. And this often helps fund the editorial purity of news operations. Journalists need to understand why metadata capture is important as part of a mindset shift.

On a metadata mission

Archiving with Metadata is the most important but also the most boring word in the news and media business. However, we love the word metadata so we can help to take advantage of it. Our solution provides a system agnostic, API-friendly, scalable and easy-to-integrate archive platform for all media assets and metadata (master data). Metadata powers the discoverability of news content; good capture, tagging and cataloguing help news journalism live longer, travel further and make some money along the way.

The benefits of the Media Pocket platform for media companies:

• A system agnostic Master Data archive for all channels.
• Monetizing the archive through metadata.
• Search and discoverability makes metadata crucial.
• News archives are a major revenue opportunity.
• Metadata helps journalism live longer, travel further and make some proper money along the way.

Let’s meet up!

Our CEO Markus Paul is attending IBC 2022 Conference in Amsterdam, and Media Innovation Week in Copenhagen with Mediabox CEO Juha Siintola. We have helped many media companies (YLE, TV4, Sanoma etc) in utilising Media Pocket platform in the content supply chain to collect and store media assets and valuable metadata.

Let’s catch up in Amsterdam or Copenhagen! Hit us a message or email to contact us.

You can also arrange a meeting with us after the conferences:

* DPP – Leading Media Industry Association