IBC 2019 Done and Dealt With!

While new tech and innovation is seen as an opportunity , focusing too much on features will leave most overwhelmed, confused or searching for a clear solution.

IBC done and dealt with! An amazing atmosphere and it was organised well. Two trends seem to have been:

-While new tech and innovation is seen as an opportunity , focusing too much on features will leave most overwhelmed, confused or searching for a clear solution.

-The key is to provide added value which the client needs and can utilise immediately.

So how do we choose the things we like, if there is so much information available? Well – essentially based on the way we feel. I know this sounds obvious, but it didn’t seem to be the case for most of the tech providers.

AWS's idea of media flow

In simple terms: We need good platforms and good collaboration. Also – the entire market needs a bit of shaping. Service-driven needs seem to have increased after a few years of tech- or automation-driven solutions. Don’t get me wrong. Of course you need good tech, it’s just that very few things are actually plug&play.

Hollywood’s vision of future production was really, really interesting and resonated with a lot of my thoughts. Business- and client-orientated solutions are required. Sure – tech needs to be utilised, but not with the expense of the customer and everyday routines. See a clip below:

All-in-all almost an overwhelming experience with presentations, meetings and keynotes – while trying to sense the trends. It was a blast! 


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