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Media Pocket makes cloud based media management easy and affordable.



Video processing in AI style!

Browsing through material to find the right clips is quite obnoxious. How about handing this job over to artificial intelligence?

Defining DAM, MAM, PAM, VAM – that’s FUN

DAM, MAM, PAM, VAM are widely used acronyms in the field of global business jargon. The terms are handy and fancy, but sometimes it may get hard to separate these four nearly similar but still slightly different systems from each other. So - let’s dig deeper into MAM, PAM, VAM - and discover the DAM difference!


AI in media management

Superpowers in digital asset management? Artificial intelligence is a powerful DAM tool for analyzing videos and images used to relieve the manual metadata enrichment workload. Searchability, findability, and reusability are the major advantages gained from AI’s incredible ability to recognize objects, persons, and speech - fast and precise.

DAM – what, to whom and why?

Nowadays you may bump into the term DAM, which is short for Digital Asset Management. The benefits of a DAM has been widely noted on a global scale and owning a DAM for controlling your photos and videos has become a standard.

Why DAM is a good investment for a company?

Businesses are continuously looking for cost-efficient ways to improve their competitive advantage. What are the benefits of DAM, and why you should consider investing in it?

Top 10 Features of 2020

I wanted to take the time to not only thank our dev team but also list a few noteworthy features we have accomplished during 2020.

The significance of visual content in digital marketing

Everybody’s doing it: high-quality videos accompanied with a catalogue of professional photos. But why?

What is webcasting?

Webcasting has seen a huge rise in popularity lately. But what is webcasting, and how does it differ from other similar formats?

Advantages of cloud computing for smaller businesses

What is it that makes cloud applications so ideal for smaller businesses with limited resources?

Digital Asset Management as a part of a Lean business model

Lean thinking is all about maximizing efficiency and eliminating waste from our processes. How does Digital Asset Management (DAM) help support a Lean business model?

Entering company during the outbreak of global pandemic

I would like to tell you a brief story about my beginning with Media Tailor as a new marketing coordinator. How does it feel to start a job during the global crisis, how did Media Tailor welcome me onboard and what are my best practises for remote work?

Better decisions based on shared data

More than ever, end users have a willingness to share data and interact. Data and metrics provide valuable insights into customer needs and behaviours. While a vast amount of data is spread around and stored on platforms, we should not forget about the security matters.

How Digital Asset Management helps remote work

Although the government of Finland has already started lifting some lockdown restrictions, we are still recommended to continue working remotely if possible. But are we ready to switch back to office mode when the day comes? Optimize remote working tools at latest now.

Automation; benefit or challenge

Many companies are under transformation and big change. Robotics, automation and artificial intelligence used with other IoT technologies enhance production processes, efficiency and data management.


Developing AI features is something which excites and causes anxiety at the same time. One can do some much with AI that whether or not it becomes useful is not always obvious. However, I know we have succeeded with this one.


It's been about a month now since I started self-isolating due to COVID-19. Media Tailor is utilizing remote working where possible, however we are one of few companies in Finland working in media industry who actually need to maintain physical presence due to our playout and media logistics service production.

Internet of Things

The modern world is very familiar with digital elements when it comes to consuming products and services. For example: In mobility, housing, dining, entertainment and in retail. Product manufacturers and service providers can take advantage of new technologies that IoT brings in order to provide better and smarter services & products to the customers.


It's been in development for a while and on our roadmap for even longer. Now it's finally here: Image analysis with AI.

Video has the power to tell a story!

Storytelling is a very effective way to influence in the digital world. An interesting story won’t make your audience leave.

It’s 2020 so does that mean we’re living in the future?

Happy New Year! The millennium changed 20 years ago. Facebook came out in 2004. YouTube came out in 2005. The first iPhone was released 13 years ago in 2007. "That 70's Show" first aired in 1998 and was set in 1976, so if we would re-do it, we could call it "That 90's Show" as it would be set in 1998. The first 20 years sure went by fast.


Slush done!

SLUSH WEEK 4/5 – Day 1

First day of Slush 2019 behind us. If anything, it gave us a nice little extra boost for tomorrow. We’re set.

SLUSH WEEK 3/5 – Ready to launch

You know what's funny? I bet everyone has heard the saying: "KISS - Keep it simple, stupid." It even translates to Finnish: "Yksinkertainen on kaunista." Or: Simple is beautiful.

The funny thing? I don't think a lot of people object this statement. But then once we understand it, we often continue: "I got it. Now what's a more clever way of saying that?"

SLUSH WEEK 2/5 – Planning part two

Yesterday we spent a large portion of the day preparing material, agreeing on demo structure, flow and material. We talked about having a simple yet to-the-point elevator pitch on our stand, so that our visitors get a nice and coherent experience. Today is about making sure everything makes sense.

SLUSH WEEK 1/5 – Planning

This week I will write a blog post everyday. SLUSH 2019 is just around the corner and this week is full of side-events, promotional activities and of course two solid days of exhibition activities.


The future does not hold a scenario where we will wake up one day and AI is ever-present. Instead, this will be a gradual process, little-by-little.

IBC 2019 Done and Dealt With!

While new tech and innovation is seen as an opportunity , focusing too much on features will leave most overwhelmed, confused or searching for a clear solution.

User Experience Is More Important Than Anything

Indeed - in 2019 it is so much more important to focus on how we design our products and services to match that overall challenge our customers have.

Remember to switch to private mode!

Using public video services as part of a media production process is an attractive option. It's cheap or even free. The user interface might already be familiar to many and the basic features works well.

Every Company is a Media Company

Production and consumption of digital content, especially video, has increased exponentially. Only in YouTube alone people watch over a billion hours of video and generate billions of views every day.

The Pareto principle works in media asset management as well

The Pareto Principle – or the theory behind the idea that roughly 80 % of effects come from 20 % of causes. What does mean really? It means that in…

I also thought I was being effective.

Many years ago I was once promoted to a position where the working habits and internal teamwork processes were up to me to decide. I was really happy and I…

Do you think email is the peak of innovation?

Remember when you sent your first email? Probably a long time ago. Ever since, people have tried to come up with better ways to communicate online. WhatsApp, Slack, Telegram, Facebook Messenger, various instant messengers and comment features built inside daily softwares.