Blog

SLUSH WEEK 4/5 – Day 1

First day of Slush 2019 behind us. If anything, it gave us a nice little extra boost for tomorrow. We’re set.

SLUSH WEEK 3/5 – Ready to launch

You know what's funny? I bet everyone has heard the saying: "KISS - Keep it simple, stupid." It even translates to Finnish: "Yksinkertainen on kaunista." Or: Simple is beautiful.

The funny thing? I don't think a lot of people object this statement. But then once we understand it, we often continue: "I got it. Now what's a more clever way of saying that?"

SLUSH WEEK 2/5 – Planning part two

Yesterday we spent a large portion of the day preparing material, agreeing on demo structure, flow and material. We talked about having a simple yet to-the-point elevator pitch on our stand, so that our visitors get a nice and coherent experience. Today is about making sure everything makes sense.

SLUSH WEEK 1/5 – Planning

This week I will write a blog post everyday. SLUSH 2019 is just around the corner and this week is full of side-events, promotional activities and of course two solid days of exhibition activities.

AI-as-a-service

The future does not hold a scenario where we will wake up one day and AI is ever-present. Instead, this will be a gradual process, little-by-little.

IBC 2019 Done and Dealt With!

While new tech and innovation is seen as an opportunity , focusing too much on features will leave most overwhelmed, confused or searching for a clear solution.

User Experience Is More Important Than Anything

Indeed - in 2019 it is so much more important to focus on how we design our products and services to match that overall challenge our customers have.

Remember to switch to private mode!

Using public video services as part of a media production process is an attractive option. It's cheap or even free. The user interface might already be familiar to many and the basic features works well.

Every Company is a Media Company

Production and consumption of digital content, especially video, has increased exponentially. Only in YouTube alone people watch over a billion hours of video and generate billions of views every day.

The Pareto principle works in media asset management as well

The Pareto Principle – or the theory behind the idea that roughly 80 % of effects come from 20 % of causes. What does mean really? It means that in our work, 20 % of all tasks and efforts really cause the majority of results. OR – 20 % of issues cause 80 % of…

I also thought I was being effective.

Many years ago I was once promoted to a position where the working habits and internal teamwork processes were up to me to decide. I was really happy and I wanted the best for my team. When things were going well, I rarely put any focus on improving processes or ways of working because –…

Do you think email is the peak of innovation?

Remember when you sent your first email? Probably a long time ago. Ever since, people have tried to come up with better ways to communicate online. WhatsApp, Slack, Telegram, Facebook Messenger, various instant messengers and comment features built inside daily softwares.