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Advantages of cloud computing for smaller businesses

What is it that makes cloud applications so ideal for smaller businesses with limited resources?

Cloud computing is not an unknown thing anymore. In fact, it is becoming very common in our everyday lives, as some platforms such as Google Drive are familiar in our personal lives too. But the quality and use of data with businesses are very different, and there are a lot of options available to choose from. We’ll break down some advantages of cloud computing for smaller businesses.

It’s simple, really. In-house servers require a lot of resources. Development, maintenance… it’s all a big unnecessary hassle at this point. Just sign up on a cloud service and you’re ready to go!

But what kind of concrete advantages does cloud offer? We listed a few for you to begin with.

Here are some major advantages 

Easy access: Using a cloud application allows you to access your files anywhere via the internet. Whether you’re having a meeting with your customer or working from home, it’s always available despite the device you’re using. Read more about the advantages of cloud-based digital asset management for remote work from our earlier blog here.

Affordability: Some basic cloud applications are available with no expenses at all, and most of the time it’s easy to scale the services to match your needs. For example, Google Drive and Dropbox work great for simple use, having the option of enlarging your storage if you run out of capacity. Cloud-based digital asset management applications even have smart functions to make your workflow faster and easier, which corresponds to saving money with less time used! You can estimate your benefits with our Media Pocket ROI calculator.

Security: Outsourcing your data to a cloud service provider, the responsibility of securing the data is with the service provider. If a device gets lost or stolen, all the data is still safe behind passwords that can also be changed just in case. Read more about our take on security with Media Pocket in our blog here.

Collaboration: By centralizing the company’s data on one platform, the physical distance doesn’t harm efficiency. This is essential especially with projects where the work is divided by a small group, possibly even including a third party. 

Digital Asset Management (DAM) takes cloud computing to the next level

All cloud services offer the advantages listed above. However, digital asset management (DAM) takes cloud solutions even further by maximizing advantages with additional functions to enhance these qualities. 

Regular cloud platforms such as Google Drive and Dropbox are great for you to organize and control your company’s files. But as the quantity of your material grows, the struggles with regular storaging methods begin to show using folder after folder. For example, we took action on these challenges with Media Pocket by utilizing AI, search tags, and metadata to make managing your files more efficient.

There are already a few options for DAM applications to choose from. But especially if your company handles a lot of media files  (such as marketing photos and videos) regularly, we recommend trying out Media Pocket for your business. More about Media Pocket’s functions for managing your files here.

If you’re interested to learn more about Media Pocket:


Miikka Niemi